David Beckham has teamed up with The Duke of Cambridge to launch the #WhoseSideAreYouOn campaign for United for Wildlife, heading up a team of celebrity ambassadors that also includes Andy Murray, Lewis Hamilton and the Leicester Tigers, with further names tba.

The campaign intends to use sport and social media to ask people if they're on the side of illegal killing, or the side of species preservation. The Duke of Cambridge commented 'Our children should not live in a world without elephants, tigers, lions and rhinos. Enough is enough. It is time to choose between critically endangered species and the criminals who kill them for money'.